Software for real estate agents, teams, and brokerages — CRMs, lead sources, IDX websites, transaction management, marketing automation, and AI follow-up. Coverage is written from inside the business by a practicing Arizona REALTOR® who has bought the tools, run the workflows, and watched the deals close or stall.
Both tools address the follow-up problem every agent has. One is a real estate CRM. The other combines CRM with agency marketing automation. Here is how their setup requirements and current pricing differ for solo agents, small teams, and larger operations.
AI follow-up tools offer ways to qualify and route real estate leads. Here are the options to evaluate by workflow, with attention to current pricing, integrations, and the handoff to an agent. This guide does not report a measured appointment-setting trial.
The right CRM for a small real estate team differs from a solo contact manager or a large brokerage system. Here are three current options for teams between two and ten agents, plus why discontinued LionDesk is no longer a buying recommendation.
Both platforms combine an IDX website with a CRM. Current base pricing no longer supports the claim that Sierra costs several times as much. Here is how the billing terms, website needs, and optional advertising change the comparison.
LionDesk was wound down, with industry reporting describing availability only through September 2025. If you need to replace the discontinued CRM, here are five alternatives for solo agents and small teams, ranked by fit.