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The short answer
Follow Up Boss for most teams. HighLevel if you can configure and maintain its broader automation tools. Real Geeks if you want a website and CRM with optional advertising. LionDesk is discontinued and is included only to explain the replacement decision.
Editorial pickFollow Up Boss
At a glance
Scroll horizontally to view every column. Select a column heading to sort.
| Best for | Starting price | Free plan | Free trial | Key feature | Industries | |
|---|---|---|---|---|---|---|
| Follow Up BossEditorial pickView website (opens in a new tab) | Solo agents and small teams who buy leads and need a CRM that actually enforces follow-up. | $69.00 / user / month (Grow, billed monthly) | No | Yes | Action Plans and smart lists that keep long-cycle leads from going cold. | Real estate |
| HighLevelView website (opens in a new tab) | Teams and coaches who want CRM, SMS, funnels, and calendars in a single tool and are willing to configure it themselves. | $97.00 / month (Starter, billed monthly) | No | Yes | Configurable CRM workflows with messaging, funnels, and calendars. | Real estate, Agencies |
| Real GeeksView website (opens in a new tab) | Solo agents and small teams who want a working IDX site, CRM, and lead-gen ads without hiring anyone. | $399.00 / month (Base Platform; $500 setup fee) | No | No | IDX website and CRM with optional managed advertising. | Real estate |
| LionDeskDiscontinued — no longer sold | Former users researching record recovery and a replacement CRM. | No current price — discontinued | — | — | Historical CRM record; see status and migration information. | Real estate |
A dash means no value has been supplied. Price sorting is unavailable when currencies or billing periods differ.
Best for Solo agents and small teams who buy leads and need a CRM that actually enforces follow-up.
1. Follow Up Boss
A CRM built specifically for residential real estate agents and teams, focused on lead speed-to-contact and long-cycle follow-up.
Pricing
Starting at $69.00 / user / month (Grow, billed monthly)
Per-user subscription
Verified
Pros
- Real estate lead integrations and routing tools.
- Action Plans and smart lists for follow-up.
- Per-user Grow and packaged Pro subscriptions provide different team pricing options.
Cons
- Calling on Grow is an optional add-on.
- Demonstrate the reports and mobile workflow required by your team before selecting a plan.
Sources & references
- Follow Up Boss official pricing — user / month (Grow, billed monthly) — Follow Up BossAccessed
- Follow Up Boss official homepage — Follow Up BossAccessed
Best for Teams and coaches who want CRM, SMS, funnels, and calendars in a single tool and are willing to configure it themselves.
2. HighLevel
An all-in-one marketing and CRM platform originally built for agencies, widely adopted by real estate teams and coaches for its SMS automation and funnel builder.
Pricing
Starting at $97.00 / month (Starter, billed monthly)
Tiered subscription with usage-based messaging fees
Verified
Pros
- CRM and marketing tools in one platform.
- Starter, Unlimited, and Agency Pro serve different account requirements.
- Snapshots can provide reusable configurations.
Cons
- Messaging and optional services add usage or subscription charges.
- Setup time and delivery outcomes depend on the implementation.
Sources & references
- HighLevel official pricing — month (Starter, billed monthly) — HighLevelAccessed
- HighLevel official homepage — HighLevelAccessed
Best for Solo agents and small teams who want a working IDX site, CRM, and lead-gen ads without hiring anyone.
3. Real Geeks
An IDX website, CRM, and lead-generation platform aimed at solo agents and small teams.
Pricing
Starting at $399.00 / month (Base Platform; $500 setup fee)
Monthly subscription with optional ad management
Verified
Pros
- Base platform includes two users.
- Site activity and CRM workflows can be evaluated together.
- Optional advertising services are available from the vendor.
Cons
- Base platform has a $500 one-time setup fee.
- Advertising, additional users, and optional packages require separate budgeting.
Sources & references
- Real Geeks official pricing — month (Base Platform; $500 setup fee) — Real GeeksAccessed
- Real Geeks official homepage — Real GeeksAccessed
Best for Former users researching record recovery and a replacement CRM.
4. LionDesk
A discontinued real estate CRM. Lone Wolf directs former LionDesk users toward migration to its separate Relationships product.
Pricing
Starting at No current price — discontinued
Discontinued — no current purchase price
Pros
- Retained for historical context and replacement research.
Cons
- No verified current standalone purchase offer.
- Relationships is a separate product; confirm data recovery and migration with Lone Wolf.
Sources & references
- Relationships and LionDesk migration — Lone WolfAccessed
- LionDesk wind-down reporting, May 2025 — InmanAccessed
Pros
- Every tool on this list has real routing and pond logic, not just individual-agent CRM features.
- All four integrate with the major lead sources without heroic Zapier setups.
- Each has a viable migration path from the tools smaller teams tend to outgrow.
Cons
- None of these are cheap once you cross five seats.
- Team-lead reporting on all four has real limitations, plan to complement with a spreadsheet or a BI tool if you want deep pipeline visibility.
What team CRMs need that solo CRMs do not
The jump from solo to small team is the point where a CRM has to do things nobody talks about in marketing. It has to route incoming leads to the right agent based on rules you set. It has to hold leads in a shared pond that unclaimed leads fall into when the assigned agent goes cold. It has to give you, the team lead, a view of every agent's follow-up cadence and let you know when someone is dropping the ball.
Most tools that call themselves "team-ready" fake this layer. They give you shared contacts and multi-user login and call it a day. That is not team CRM. That is a solo CRM with multiple logins.
1. Follow Up Boss: the default pick for small teams
Follow Up Boss is the answer for most small real estate teams and there is no point pretending otherwise. The lead pond feature works. The routing rules are flexible without being complicated. The reporting shows you which agents are actually following up and which are ghost-touching a lead once and calling it worked.
Grow costs $69 per user per month billed monthly: three users cost $207, five cost $345, and eight cost $552. Pro is $499 per month including 10 users, or $416 per month on annual billing; additional users are $49 per month. Compare the included features and optional Grow calling before choosing a plan. These are base subscription amounts, excluding taxes and add-ons, not a guaranteed return on investment.
One honest limitation: the reporting is functional but not visually great. If you want dashboards you can screenshot for a team meeting, you will end up in a spreadsheet or a BI tool.
2. HighLevel: if you have the ops chops
HighLevel combines funnels, calendars, CRM, and automation. Its subscription can suit a team that needs that combination, but messaging and other usage charges make total cost specific to the implementation.
Unlimited is $297 per month; Agency Pro with SaaS Mode is $497. Neither is an all-in cost after messaging and optional services. For eight users, compare the required HighLevel tier with Follow Up Boss Grow at $552 or Pro at $499 on monthly billing rather than claiming an automatic saving of half.
If your team has an operations coordinator or a marketing manager who can spend a solid two weeks on the platform, HighLevel is a great answer. If your team is you plus seven agents who all sell houses and nobody handles ops, do not attempt this.
3. Real Geeks: when you want the whole stack
Real Geeks is the pick when your team is really asking, "we need a better website, better ads, and better follow-up, all wired together." You get an IDX site, the CRM, and Facebook and Google ad management as an integrated stack.
The platform starts at $399 per month plus a $500 one-time setup fee for two users. A team of three, five, or eight needs a quote for additional users. Advertising services and ad spend are optional extras; the two-user base price is not a complete team quote.
During a demonstration, test how website activity feeds the CRM and follow-up workflow. There is no documented reactivation experiment behind this article's recommendation; it is a fit assessment of the combined product offering.
LionDesk: discontinued, so plan a replacement
LionDesk is no longer a current team-CRM buying option. Industry reporting described its wind-down with availability only through September 2025; the earlier $99 Elite-plan recommendation is not a verified current offer.
Lone Wolf points former LionDesk users toward migration to Relationships, a separate product. The LionDesk alternatives guide covers other replacement options. Verify access to your records and the receiving system's import support before planning a migration.
The mistake I see teams make most often
The single biggest mistake I watch small teams make is buying a CRM and then not enforcing that agents use it. The tool is not magic. It is a shared source of truth, but only if the team lead requires every lead, every conversation, and every follow-up to live in it.
The teams that succeed with any of these tools have one rule: if it is not in the CRM, it did not happen. Missed follow-ups get flagged. Old leads get reassigned. The pond fills with leads that agents ghosted, and any agent can pull from the pond to claim them. That accountability layer is what turns a CRM into a team system.
Without that rule, you are paying three or four hundred dollars a month for very expensive individual contact managers. Pick the tool second. Fix the accountability rule first.
How to choose
- Team-lead visibility and accountability reporting
- Lead routing and pond management
- Real estate lead source integrations
- Total monthly cost at typical team sizes
- Time from purchase to team fully working leads
Final verdict
Follow Up Boss wins the general case for small teams because it enforces team-wide accountability without requiring the team lead to build the accountability system themselves.
Our evaluation process
Research and methodology
Research-based comparison of current vendor pricing, published features, and the workflow needs described in this article, fact-checked September 9, 2026. Linked vendor sources are supplemented by attributed reporting where needed. Recommendations are editorial judgments; this article does not report a documented hands-on trial or measured performance benchmark.
Read our review methodologyFrequently asked questions
Do any of these work for a team where each agent runs their own book of business independently?
Follow Up Boss and HighLevel both support that model, where each agent has their own leads and the team lead has aggregate visibility. Real Geeks assumes more of a shared-team model. If you are running a rev-share brokerage where agents genuinely own their books, Follow Up Boss is the cleanest fit.
What about kvCORE or BoomTown for small teams?
They may be worth quoting if their website, lead generation, and brokerage workflows match your needs. This guide has not verified current package prices or minimum contracts for those products, so it does not establish that they cost more for every team under ten agents.
How long does migration take?
Separate data import from rebuilding campaigns, routing, permissions, and training. Request a migration plan based on a sample export and the workflows you actually use. There is no documented duration study supporting the earlier afternoon or two-to-three-week estimates.
Sources & references
- Follow Up Boss pricing — Follow Up BossAccessed
- HighLevel pricing — HighLevelAccessed
- Relationships and LionDesk migration — Lone WolfAccessed
- LionDesk wind-down reporting — InmanAccessed
- Real Geeks pricing — Real GeeksAccessed